News and digital news

The meta description is a meta tag aimed at presenting the content of a web page. It is displayed in the search results of various search engines in the form of a sentence extract (snippet) under the tag of ...

During the year 2016, Google started to display ads in local search on Google Maps. With the arrival of COVID, Google decided to launch the enhanced version of local search ads and it was in September 2020, after some...

Essential for local SEO, Google My Business (GMB) is a referencing tool proposed by Google. It allows local businesses and shops to better target their customers. The tool is free and ...

What are the categories in Google My Business? When you create a new business in Google My Business, Google My Business requires you to define a category for your business. The team at Procab Studio, one of the leading ...

Many businesses want to remove content and make their website more visual and clean. While this can certainly make your site design more appealing, it can also hurt your search engine rankings...

Beyond Snippets: create a virtuous circle with Rich Snippets Well known to web designers and SEOs, the "Title" and "Description" Snippets are essential to the good reading of a website and are the basis of the ...

SEO audit: what does Google tell us about the quality of a page? Since 2013, Google publishes a document called General Guidelines (formerly Quality Raters Guidelines) which is the official version of the guide for Search Quality ...

  Newcomer in the bestiary of the search engine, the Google Opossum algorithm (or Possum in English) is a kind of extension of Google Pigeon, deployed in 2014 first in the United States and then in 2015 in Europe and the rest ...