A showcase, informational site that would evolve into a more transactional site to be able to book online a hotel, activities.
The new approach was therefore clearly oriented towards eCommerce with all the challenges that come with it.
A complete overhaul of the site's UX with increased complexity given the scope of the site, a site structure and ergonomics oriented towards call to action.
This graphic redesign was accompanied by an SEO approach in order to position this site as a reference for anyone visiting Geneva or looking for an activity.
A transformation initiated towards eCommerce with a new bias.
Increased Google Ads conversions
Increased traffic on the site