George Graham, a master watchmaker born in 1673 in London, created the factory bearing his name in La-Chaux-de-Fonds where movements are made
The Brand needed to reposition its digital strategy and launch an e-Commerce strategy in the US market.
Our agency started the digital work with workshops and then with the creation of a website that breaks the boundary between a brand site and an e-Commerce site.
As a result, Graham can sell online in the U.S. market and gradually roll out the e-Commerce functionality to other countries.
The entire platform is built on Magento in "multi-store" mode, allowing great flexibility in each country.