Porsche

Challenge:

Buying a used Porsche through the official network of the manufacturer has many advantages. Our mission was to develop the notoriety as well as to set up a 100% digital sales tool that would connect the Brand's enthusiasts and the advisors.

Solution:

In addition to the creation of the Porsche-Approved.ch website which lists all available used cars, digital campaigns (SEO, Adwords, Facebook Ads, Newsletters) were deployed to create targeted traffic on the site.

The platform is powered by a Marketing Automation CRM 100% custom developed for the Brand. This tool connects prospects and sellers in the car search phase and makes "Marriages" between a future buyer and the Brand's consultant.

A mobile application available on the AppStore and the Google Play store was created for the occasion.