Among the services promoted by our web agency is the creation of landing page in Geneva.
Whatever the nature of your business, we are able to develop a digital conversion support on your website. By calling on our experts in Romandie, you will boost your marketing performance over time.
It is not enough to offer attractive content to its targets and to invest in several advertising levers, it is also necessary to encourage its visitors to perform a specific action. We have in our ranks professionals in web design, SEO and more broadly in digital marketing, they combine their skills in order to develop your business through landing page adapted. Discover also our page dedicated to the creation of a website in Geneva.
What is a landing page?
A landing page is an anglicism that designates a destination or landing web page, it is simply the place where a user arrives on your store or your showcase site. To reduce the cost of acquisition and increase your conversion rate, this type of page must be carefully optimized, and not only in terms of SEO.
A landing page can be the result of an emailing campaign, the sharing of a blog post on social networks or simply a search engine result.
Ideally, you should be able to convince an Internet user who lands on your platform to perform a specific action, a conversion that is part of your communication campaign. This can be the direct purchase of a product, but also the request for a quote, the scheduling of a phone appointment or the subscription to a newsletter.
How to make a good landing page in 2020?
Creating an impactful landing page cannot be improvised. Among the principles to respect, it is essential to highlight a single offer on a landing page. In other words, you should not use this medium to present your entire company. Then, you must make sure that it is consistent with the source of acquisition. A good landing page is characterized by a catchy title and a clear description of the offer. It also includes a visual that effectively illustrates the value proposition, notes from recent customers or their testimonials, and the all-important call-to-action (CTA) button.
To create a conversion medium that performs well on all terminals, it is best to use responsive design. The implementation of a tracking device allows to follow the results and to adjust the elements of the page, in a perspective of continuous improvement.
FAQ Landing page creation in Geneva
❓ Why make landing pages?
Putting a landing page online is widely recommended when you want to boost your conversion rate. It indeed encourages the Internet user to carry out a commercial action and must allow in fine to support a return on investment.
💲 How much does a landing page cost?
The cost of a landing page depends on several parameters. It depends on the complexity of the design to be realized as well as the reflection on the written presentation of the offer.
⌛️ How long does it take to create a landing page?
The time required to create a landing page depends mainly on the tasks we just mentioned in the previous question. You also have to take into account the work required to optimize the page through A/B testing.
😎 Who are the landing pages for?
Landing pages are designed to convert all visitors to a website. They are thus indicated to the owners of a digital shop window as well as to the managers of an online store.