Web Design and UX Agency in Geneva | What is ux and design ?

The acronym UX stands for User eXperience, literally the experience the user has when interacting with a product or service such as a website.

In our case, UX design can be defined as the approach that takes into account the user experience when designing a digital storefront.

In other words, UX design aims to increase the performance of a website by making it perfectly compliant with the requirements of its visitors. You doubt its real usefulness?

You should know that a study shows that more than 7 out of 10 Internet users do not come back to a website if they did not like their first experience on the platform. Therefore, it is essential to provide a rich user experience and not just present your products or services.

Agency specialized in web design and UX

By soliciting our agency specialized in web design and UX in Geneva, you can be sure to present your prospects with a space that meets their expectations. For our teams, each project requires a great rigor and the respect of a well-defined approach, to apprehend the use expected by the Internet user on your site, to study its typical course and to anticipate the actions expected from it.

In detail, this design centered on the user experience requires to follow several steps. First of all, the functional perimeter must be defined and then the interface must be designed and documented.

It is then the multi-screen adaptation that requires knowledge of the variable technical characteristics of the various media: desktop, smartphone, tablet, connected object, etc.

The last step is to work on the monetization aspects of your digital device.

What design and UX in 2020?

In 2020, several UX design trends are favored by design professionals in the French-speaking part of Switzerland.

First of all, we think of video, which is easy to consume and promotes brand memorization. It allows to summarize information that many Internet users do not want to read anymore and transmits emotions.

Then there are the small animations that can materialize an action or act as loading times, effects that are particularly appreciated and help to make a virtual showcase more dynamic.

Nowadays, our Geneva-based UX designer also uses empty space in a relevant way, in order to highlight the content. A technique that favors the fast loading of web pages, a goal that is imperative to pursue when aspiring to offer the best user experience. Transparency in the collection of data is another of the practices in vogue since the implementation of the RGPD, it promotes the trust that visitors can have in a website publisher.

FAQ Design and UX Agency in Geneva

❓ Why do UX and Design?

Today's competition on the Internet is ruthless. You can invest massively in communication, attracting more or less qualified visitors, without succeeding in converting them. The implementation of the UX design must allow to generate an emotional feeling in the user which incites him to come back on the website, if not to facilitate his conversion.

💲 How much does UX and Design cost?

A UX Design service is part of the overall cost of creating a website or its redesign. We can only guarantee that our collaborators who excel in the practice of graphic design are mobilized for many hours each time we create a new platform.

⌛️ How much time does it take for UX and Design?

The time required cannot be separated from the time required to design your website or your e-commerce store. It depends on the work to be done for the prototyping phase and the one dedicated to user testing.

😎 Who is the UX and Design for?

UX concerns all professionals who want to promote their products or services online in the best possible way. It is widely recommended to use this discipline when launching a new site, as well as when an existing platform has a performance deficit (high bounce rate, low sales, numerous shopping cart abandonments, etc.).