- ChallengeThe project started with the complete overhaul of the e-Commerce site under Magento.
- SolutionA strong digital marketing strategy has allowed the brand to grow rapidly, with sales volumes reaching several thousand per day on the website. It is actively present in 6 countries and has opened a production center in the USA for the North American market.
The procab studio teams are in charge of managing PPC campaigns (especially adwords and bing ads), natural referencing, social media campaigns (especially ads and retargeting on Facebook and Instagram) and newsletters.
To cope with huge traffic peaks and heavy loads, procab studio's teams take care of all the maintenance and especially the hosting solution.
The servers have been completely optimized for Magento and use specific caching systems.
- ResultStrong sales growth
Increased Google Ads conversions
Increased traffic on the site
StickerKid challenged Procab Studio in the integral management of its Google Ads / Adwords campaigns aimed at increasing online sales and ROAS.
Our mission here was to drive a maximum of qualified traffic to the site while controlling costs as much as possible, especially the cost per acquisition. We also aimed to improve the conversion rate and the average shopping cart. When we took over the Adwords account, campaigns and sales were stagnating and the cost per click was increasing on a regular and seasonal basis. We therefore put in place a set of actions to optimize the profitability and return on investment of the campaigns.
We have set up a precise tracking plan on all the pages of the site in order to follow the activity and the interactions of the users.
We have also installed the improved Google Analytics e-commerce module. To analyze and better understand the behavior of users on the site. It was important before sending large volumes of traffic to the site, that each page of the conversion tunnel was studied and optimized to the maximum. So we corrected the drop-off points, improved the navigation on the pages and indirectly the user experience.
- Implementation of customized Dashboards for each country
- Account audit
- Adjustment of budgetary ratios according to campaign performance.
- Implementation of Google Shopping campaigns. These product campaigns were set up in a granular way (less than 10 products per ad group) in order to optimize groups of similar products in a precise way.
- Setting up XML flows by country.
- Retargeting campaigns
- Brand protection campaigns
- Number of sales generated via AdWords multiplied by 2
- 20% decrease in cost per conversion
- Following its excellent results, Stickerkid has decided to double its Adwords investments in 2018.