CMS website
A very complete and complex ecosystem with many gateways to other tools.
In addition, understanding the multitude of services offered and the personas was a real challenge.
An issue clearly identified in the redesign and which was consequently at the center of the approach, namely : Implementing a local strategy geared towards conversion.
The implementation of a global device / support including a complete overhaul of the website to start again on a sound basis, including technical / SEO.
The objective was to improve the user experience by reorganizing the content, the storytelling by addressing and structuring the offers according to the identified personas.
Finally, webmarketing actions have allowed to give visibility to the different offers of SEIC.
An informational site, of course, but above all a site that has become transactional in order to facilitate customer relations and also to be able to subscribe or request information directly online from the website, a site turned towards the call to action.
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| Cookie | Description |
|---|---|
| cookielawinfo-checkbox-necessary | This cookie is set by the GDPR Cookie Consent plugin. The cookies are used to record the user's consent for cookies in the "Necessary" category. |
| cookielawinfo-checkbox-non-necessary | This cookie is set by the GDPR Cookie Consent plugin. The cookies are used to record the user's consent for cookies in the "Not Required" category. |
| JSESSIONID | Used by sites written in JSP. General-purpose platform session cookies that are used to maintain user state during page requests. |
| PHPSESSID | This cookie is native to PHP applications. The cookie is used to store and identify a unique user session identifier in order to manage the user's session on the website. The cookie is a session cookie and is deleted when all browser windows are closed. |
| viewed_cookie_policy | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not the user has consented to the use of cookies. It does not store any personal data. |
Cookies that are not particularly necessary for the operation of the website and that are used specifically to collect personal data from the user through analytics, advertisements or other integrated content are called unnecessary cookies. It is mandatory to obtain the user's consent before using these cookies on your website.
| Cookie | Description |
|---|---|
| NID | This cookie is used for profiling based on user interest and to display personalized ads to users. |
Analytical cookies are used to understand how visitors interact with the website. These cookies provide information on visitor metrics, bounce rate, traffic source, etc.
| Cookie | Description |
|---|---|
| _ga | This cookie is set by Google Analytics. The cookie is used to calculate data about visitors, sessions, campaigns, and to keep track of site usage for the site analytics report. The cookie stores information anonymously and assigns a randomly generated number to identify unique visitors. |
| _gat_UA-10557947-2 | This is a template cookie set by Google Analytics, where the template element of the name contains the unique identity number of the account or website to which it relates. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic websites. |
| _gid | This cookie is set by Google Analytics. The cookie is used to store information about how visitors use a website and to create an analytical report about the functioning of the website. The data collected includes the number of visitors, the source they came from and the pages visited in an anonymous form. |