Analytics Agency Geneva | Tracking | KPI | ROI
What products or information are your visitors most interested in? What blocks them in the buying tunnel? How can you improve the performance of your digital campaigns?
Procab Studio, Analytics Agency in Geneva, helps you to see more clearly !
If apprehending the basic functionalities of Google Analytics is within the reach of most people, exploiting its full potential is reserved for web marketing professionals. Our main mission is toexamine the key indicators (KPI), interpret the statistics reported by Google Tag Manager and make recommendations to adjust your digital strategy.
What is Google Analytics?
Google Analytics is the name of a free service developed as its name suggests by Google, it allows the measurement and statistical monitoring of a website. This powerful solution has the ability to generate
a multitude of reports and analyses by filtering the collected data. The tool first provides information on traffic sourcesIn particular, it reports the percentage of Internet users coming from search engines. Then, Analytics informs the owner of the site about the profile of its visitors. We can among others discover their geographical origin as well as the devices (desktop or mobile terminals) they use. Moreover, this solution, which appeared in the fall of 2005, provides information inherent to the content consulted by visitors.
Google Data Studio for visual analysis of your data
Google Data Studio is a KPI visualization platform. It allows you to aggregate several types of data that come from different sources (Google Analytics, Google Ads, etc). It is possible to export CRM data (application data, etc).
You can choose several features to customize it, adapt it to your needs and presentations, and have a professional look. It is a powerful tool that updates data automatically. You can connect all your data on the same support to better compare and analyze them. It is also possible to make calculations based on this data (e.g. average quantities sold). Data Studio offers the possibility to filter the KPIs.
Google Tag Manager to track all actions performed on the site
If Google Analytics already provides a large amount of information, we can go further in the study of its traffic by taking advantage of another tool called Google Tag Manager (GTM). Once configured, it allows to
collect data that accurately reflects customer behaviorproduct performance and marketing campaigns. Containers, triggers, variables... to free yourself from the learning of these concepts and more widely of GTM management, rely on the experience of our Geneva-based consultants. They master this tool and know how to take full advantage of it. By placing your trust in them, you will be able to easily track document downloads, clicked call-to-action (CTA) buttonsscroll depth and shopping cart abandonment.
Tracking and conversion tracking
We set up the required tracking tags, regardless of the platform on which your site is based (CMS, proprietary development etc.). This includes GTM tag integration and UTM URL tracking.
It is up to our teams to define conversion goals so that you can know the cost per acquisition and many other indicators. By entrusting us with the management of your Google Analytics account, you have the guarantee of an optimal parameterization and avoid overloading your site with unnecessary codewhich may slow down the platform. In addition, we are responsible for tracking and monitoring conversions while respecting the RGPD and the legal obligations.
Google Analytics FAQ in Geneva
❓ How to set up Google Analytics?
Setting up Google Analytics requires performing certain tasks. After inserting the tracking code, the tool must be configured. This includes declaring the default page, setting user permissions or connecting Google Ads for site owners who use advertising.
💲 What is the price of a Google Analytics service?
The price of a Google Analytics service depends on the number of hours that our Geneva-based SEOs devote to the study and management of your campaigns, which in turn depend on the size of your site and the commercial objectives that you have set. These expenses are measured in terms of return on investment (ROI), which our teams can help you achieve.
⌛️ How long is an Analytics service?
This work is not comparable to a one-time realization like an SEO audit. Indeed, Google Analytics delivers strategic information on a daily basis. Thus, the data returned can be constantly interpreted to measure the impact of these marketing actions and optimize them.
😎 Who is Google Analytics for?
All companies in Romandie, whatever their sector of activity, can take advantage of the service provided by Google, whether they are responsible for e-commerce sites or professionals wishing to trigger other conversions (leads, making appointments, visits to their physical establishment after the discovery by Internet users of their digital shop window, etc.).