Web Agency Google Tag Manager Geneva
We use all the tools available to help us develop the business of our Swiss clients.
Thus, it is quite logical for our teams to use this service developed by the dominant search engine.
Our agency Google Tag Manager in Geneva accompanies all its customers who want to collect data without burdening their website.
Are you one of those people who wanted to be relieved of managing their tags?
Would you like to have an in-depth understanding of your visitors' behaviors without training yourself in development? Ask our teams!
What is Google Tag Manager?
Google Tag Manager, also often called by its acronym GTM, refers to a solution designed by Google for the management of. It helps developers or site administrators to perform a minimum of actions when they want to change or implement pieces of code.
Very concretely, Google Tag Manager uses tags (or tracking tags), types of information that tell the free tool what data it is responsible for collecting. These are data useful for steering and optimizing marketing actions. In detail, it allows the subtle tracking of user behavior and conversions, facilitates the implementation of automated remarketing actions.
Why use Google Tag Manager?
If you are already successfully using Google Analytics, you may still be doubting the value of adopting this solution. But you should know that it offers several advantages that our clients in the Greater Geneva area have already benefited from.
GTM comes in handy when it comes to tracking all data, including those that help measure the engagement of its content. The integration, modification and deletion of tags is very simple, so the changes you want to make are implemented in no time. For example, it meets the expectations of webmasters who want to perform A/B testing. In addition, GTM participates in reduction of the loading timeThe codes are housed in an external container. In addition, GTM helps to guarantee data security and ensure data continuitybecause of the quality infrastructure of Google.
Google Tag Manager applicable on all CMS
Swiss professionals who trust us do not necessarily use the same tools to power their website. No problem, our consultants have the know-how to satisfy them all, whether they have chosen a custom development or a CMS.
Container, trigger, variable, complex custom tags...you don't have to worry about all these terms inherent to Google Tag Manager if you decide to entrust us with the creation and maintenance of your tags.
Track all events on your site with GTM
The events that can be tracked with GTM are diverse and multiple. For example, an e-merchant
can track the use of a coupon like the evolution of Google Ads conversions. These are not necessarily sales related events, in fact professionals running an ecommerce store or a showcase site have the opportunity to beinformed daily of the number of subscriptions to their newsletter or the download volume of their latest white paper. More generally, a company has the opportunity to know the depth of the scroll in the page, an important data in order to improve the user experience.
Google Tag Manager FAQ in Geneva
👀 How to set up Google Tag Manager?
There are several steps that need to be followed in order to use Google Tag Manager without difficulty. This involves, among other things, opening a GTM account, installing the container code, creating tags, defining how they are triggered, and developing custom HMTL tags.
🛒 Who is Google Tag Manager for?
All companies can benefit from this tool. That said, it is particularly aimed at e-merchants who aspire to develop their business, as Google Tag Manager allows them to extend the knowledge of their visitors and the various events related to their activity on the store.
What is the price of a Google Tag Manager service?
The price of a Google Tag Manager service depends on several criteria. It is a question of determining which is your CMS and which are the needs in terms of tracking of conversion or event on your site. It can go from half a day of service to several days depending on the needs.
⌛️ How long does a Google Tag Manager service last?
The duration of a Google Tag Manager service depends on several criteria. It is a question of determining what your CMS is and what your needs are in terms of conversion or event tracking on your site. It can go from half a day to several days depending on the needs.