SEO referencing
Real estate.ch
CHALLENGE
Immobilier.ch is the N°1 real estate portal in French-speaking Switzerland. Since September 2016, the portal calls on the natural referencing and Adwords teams of Procab studio. The webmarketing was previously managed by another digital agency.
700%
Increase of SEO traffic
SEO
70%
Increased Google Ads traffic
Google Ads
350%
Increase in conversions
Conversions
- Take over the SEO and Adwords work from another agency
- Generate a strong growth of quality traffic in SEO and SEA
- SEO: Appear at the top of results in most French-speaking cities and towns
- Google Ads (Adwords): To be in first position on all keywords related to real estate search
- Increase conversions (requests to view properties)
- Audit of the Google Ads account (Adwords) of the former agency
- Study of trends and choice of strategic keywords
- Creation of a completely new Google Ads (Adwords) campaign structure (several dozen campaigns and several thousand ads)
- SEO site audit
- Quality SEO content strategy
- Complete technical optimization of the site
- Coaching and full monthly SEO reporting
- +70% of Adwords clicks at the same budget as the old agency
- Cost per Click decreased by 42%
- Number of leads generated via Adwords multiplied by 3.5x
- Adwords click rate 2x higher than the previous agency
- +700% of SEO traffic in one year.
- Visibility on a large number of keywords. For example: Position #1 on "real estate Geneva".
