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SEO referencing

Real estate.ch


Immobilier.ch is the N°1 real estate portal in French-speaking Switzerland. Since September 2016, the portal calls on the natural referencing and Adwords teams of Procab studio. The webmarketing was previously managed by another digital agency.

#Site creation






Increase of SEO traffic


Increased Google Ads traffic

Google Ads

Increase in conversions


  • Take over the SEO and Adwords work from another agency
  • Generate a strong growth of quality traffic in SEO and SEA
  • SEO: Appear at the top of results in most French-speaking cities and towns
  • Google Ads (Adwords): To be in first position on all keywords related to real estate search
  • Increase conversions (requests to view properties)

  • Audit of the Google Ads account (Adwords) of the former agency
  • Study of trends and choice of strategic keywords
  • Creation of a completely new Google Ads (Adwords) campaign structure (several dozen campaigns and several thousand ads)
  • SEO site audit
  • Quality SEO content strategy
  • Complete technical optimization of the site
  • Coaching and full monthly SEO reporting

  • +70% of Adwords clicks at the same budget as the old agency
  • Cost per Click decreased by 42%
  • Number of leads generated via Adwords multiplied by 3.5x
  • Adwords click rate 2x higher than the previous agency
  • +700% of SEO traffic in one year.
  • Visibility on a large number of keywords. For example: Position #1 on "real estate Geneva".