Community Management activity can be defined as the managing the presence of a brand or organization on social networks.
This practice mainly allows to increase the notoriety of his company, to increase the commitment of its communityto monitor its e-reputation and to provide after-sales service.
In detail, this involves performing different operations, which vary depending on the platform and the social media strategy. These include the publication of posts referring to current events, the organization of contests or the writing of answers to comments.
By calling on our Comunity Management agency in Geneva, you are relieved of all these tasks and can develop your visibility over time.
Our mission in Community Management
Management, optimization and animation of your social networks
Our teams in Geneva master the specificities of the most used platforms. They are able to manage, optimize and animate your accounts on these social networks. The actions implemented allow us to generate conversation, engage your community and build goodwill of your brand.
It is also our job to establish a sales strategy on social networks and to manage your e-reputation. Free speech can be counterproductive for companies that do not follow daily what is said about their business. Thus, it remains essential to follow the mentions that Internet users make about their company and prevent bad buzz.
Community Management on Facebook
Mark Zuckerberg's social network still benefits froma gargantuan audience in French-speaking territories as well as in other countries. By requesting our services, we assign one of our collaborators to animate your community on Facebook. He is able to optimize a professional page by selecting impactful visuals and choosing the appropriate call-to-action buttons. It publishes content that is specifically aimed at your target market, but also posts of lesser marketing importance that help improve your brand's image.
Community Management on Instagram (use of influencers)
The smartphone application is one of the other attractive visibility levers for companies. Our agency specialized in social media communication helps you to spread your messages on Instagram and gradually increase your number of followers.
Which visuals should be favored? How to take advantage of stories to tell a story to your audience? Should you use influencers? How can you foster a sense of closeness that strengthens the bond and trust with your brand?
Our Social Media Optimization (SMO) experts in Romandie will provide you with relevant answers to these different issues!
Community Management on TIK TOK
This application, which is mostly used by young people, can be part of a successful Social Media strategy. To entertain this audience and build loyalty, it is important to offer sufficiently convincing content and our teams are experienced in this exercise.
The animation of a community on TIK TOK includes identification of trendsthe use of hastags or even live video broadcasting. To achieve your goals, we carefully examine the analytics data revealed by the application and allow you to adapt your strategy.
Community Management on Linkedin
In addition, our digital agency is used to accompanying companies on LinkedIn.
This professional social network requires a real expertise in the field of communication. To improve the visibility of our Swiss clients, we apply several good practices. First of all, it is necessary to create a professional page with up-to-date information. It is also to publish regular content on the news of the sector of activity, a way to establish their credibility. In addition, we are led to share resources in foreign languages for brands that wish to recruit non-French speaking employees, or wish to highlight their expertise to their professional prospects located abroad.
Collaboration with Swiss influencers
An influencer is someone who can "affect people's behavior or opinions about a topic, service or product. Influencer marketing is a type of marketing that is becoming increasingly popular that uses online content creators with large followings, usually on YouTube, Instagram, Twitter, Tiktok, Facebook, or Snapchat.
FAQ Community Management in Geneva
❓ How to get your engagement off the ground with community management?
Various measures can increase engagement on social networks. In particular, it is advisable to improve targeting, to define a publication schedule and to practice A/B testing for advertising campaigns whenever possible.
💹 How to develop your brand awareness with the implementation of an activation?
Using sensibility is one of the most efficient ways to implement brand activation and build brand awareness on a social platform.
📷 How to sell on social networks through community management?
The choice of the right network and the amplification of its content are two of the keys to successfully convert on social networks.
💲 What is the right SMO budget?
It is very difficult to determine the right SMO budget. It mainly depends on the importance of the company and the place it wishes to give to social networks in its marketing strategy. It is important to distinguish the financial resources allocated to the service provider who animates the communities on these platforms from the direct expenses related to advertisements (Youtube Ads, Facebook Ads, etc.).