Agence Geo Genève | Référencement ChatGPT, AI Overview, Perplexity

Why is GEO a game-changer?

The world of search has changed. Today, your customers don’t just consult Google: they also use new AI response tools such as ChatGPT, Perplexity, Claude or Gemini to obtain instant, personalised answers.

The problem? No-click visibility

These artificial intelligences only quote sources they deem reliable, relevant and structured. Without specific optimisation, your company becomes invisible in these new search interfaces.

AI engine users formulate natural, contextualised questions. Being quoted in these exchanges means reaching an audience that is better intentioned and closer to conversion.

Make your brand a must-have reference for AI search engines. We build operational solutions that improve your presence in AI-generated responses, today and tomorrow.

A sustainable competitive advantage

GEO is still in its infancy. Companies that position themselves in it now are building a long strategic lead in their market.

Do you want to be visible in the responses of AI engines?

Based in Geneva, Procab supports Swiss and international companies in their transition to AI SEO.
Our team brings together SEO strategists, data specialists and AI experts to design ROI-driven GEO strategies tailored to your market.

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Our GEO expertise

GEO Audit & LLM Watch

Assessment of your current visibility in AI-generated responses, identification of conversational queries relevant to your sector, and GEO competitive analysis to understand where you stand.

AI-Friendly content strategy

Clear, structured formats (FAQ, HowTo, lists, expert guides), sourced and reliable content designed to be taken up by language models, and precise alignment with key entities and user intentions.

Quotes and Authority

Strategic mentions on sources valued by AI (Wikipedia, specialist media, highly credible forums), digital PR strategies and targeted netlinking, E-E-A-T approach (Expertise - Experience - Authority - Reliability).

Semantic structuring

Implementation of advanced Schema.org tags, semantic optimisation for fine-tuned interpretation by AI, and modular structuring of your content for improved "extractability" by LLMs.

Conversational strategy

We identify the prompts your customers actually use and structure your content so that it is the ideal response to these requests.

Follow-up & monitoring

We set up specific monitoring systems to track your presence on each AI engine: citation rate, quality of mentions, positioning in relation to your competitors, and changes over time.

GEO vs SEO: two complementary levers

SEO (Search Engine Optimization)

Goals for ranking in SERPs
Generates traffic via clicks
Structured queries
Based on web indexing
High maturity

GEO (Generative Engine Optimization)

Seeks direct citation in IA responses
Generates “no click” or “low click” visibility
Conversational queries
Based on extraction by LLM
Opportunity not yet fully exploited

Our GEO methodology

We evaluate your current presence in the IA search engine ecosystem.

What we analyse:

Your citation rate weighted across hundreds of prompts on ChatGPT, Perplexity, Claude, Gemini and Bing Copilot
The quality and relevance of mentions of your brand
The gaps between your current content and LLM expectations
Your positioning vs. your competitors in AI responses
The opportunities for conversational keywords and frequently asked questions

We design your custom GEO roadmap.

What we define:

The priority AI engines according to your audience and sector
The types of content to be created or optimised (guides, FAQs, case studies, glossaries)
The authority strategy: backlinks, media mentions, Wikipedia/Reddit presence
The AI visibility KPIs: citation frequency, response quality, brand sentiment
The deployment schedule and resources required

We implement technical and editorial optimisation.

What we do:

Restructuring your existing content to make it “IA-friendly”
Creating new content optimised for conversational queries
Advanced implementation of structured data (Schema.org, Open Graph, JSON-LD)
Technical optimisation: speed, mobile-first, information architecture
Deployment of authority strategy (netlinking, digital PR, Citations, UGC)

You should know that it is practically impossible to measure your citation rate precisely with AI search engines. The simple reason is that these engines personalise your responses according to your history and your prompt. Nevertheless, it is possible to average the responses to your strategic queries.

What we track:

Evolution of your visibility on each IA engine
Analysis of new queries and emerging prompts in your sector
Competitive intelligence: who is gaining in IA visibility?
Adapting to LLM updates and new engines

FAQ

Generative Engine Optimization

How does GEO transform your brand's visibility?

GEO is a game-changer: instead of hoping for a click among 10 Google results, you are directly quoted in THE response that the AI generates. It’s like going from the second page of Google to position 0, only better, because you’re visible.

Which AI engines should GEO target first?

Google AI Overview is the top priority in Switzerland Deployed in Switzerland since March 2025, it represents the highest user volume of all AI search engines. Our priority is therefore to optimise your visibility on Google AI Overview, without neglecting ChatGPT, Perplexity, Claude, Bing Copilot and Gemini, which also attract a qualified audience. Our technology watch guarantees you a presence on emerging platforms as soon as they are launched.

Is GEO replacing SEO?

No, GEO is still fundamentally SEO It can even be considered a sub-branch of natural SEO, in the same way as Local SEO. GEO incorporates all the components of natural SEO but with subtleties specific to conversational AI engines (content optimisation, internal linking, netlinking, citations, structured data, authority, adaptation to natural language queries). In other words, if you already have an SEO strategy, you have the foundations of GEO.

How long before I see results?

What happens if I don't optimise my site for AI?

You run the risk of becoming progressively invisible to a growing proportion of your audience. The adoption of AI search engines is growing exponentially: ChatGPT has hundreds of millions of active users, Google AI Overview is being deployed in Switzerland, and Perplexity is gaining ground with professionals.

If your brand doesn’t appear in the responses generated by these platforms, you’re letting your competitors capture this emerging audience. GEO is not yet a priority for most companies: this is your window of opportunity to get ahead.

How can GEO results be measured in practical terms?

Let’s be honest: measuring GEO visibility is complex. Unlike traditional SEO, where we track fixed positions and traffic, AI responses vary according to context, conversation history and model updates. We identify 20 to 50 key questions that your audience asks the AIs. For each query, we formulate 5 to 10 question variants (formal, informal, short, detailed). We calculate your average rate of appearance and your positioning (cited first, in addition, secondary source). Monthly tests to identify trends and the impact of optimisations.

The limit? We can’t guarantee a stable “GEO ranking” like SEO. But we can give you a precise and evolving snapshot of your presence in IA responses, sector by sector, query by query.

How much does a GEO strategy cost?

The search for meaning is our reason for being
Listening skills
Thinking skills
Sense of detail

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GEO agency in Geneva : Be visible in IA responses