Challenge

Clarify the brand’s positioning, to start itselfin the face of the competition
Define a clear and coherent narrative to value the brand
Create a strong brand identity to attract & build loyalty with customers

Solutions

The name of the company guides the identity and initiates the brand promise,
which will build on the idea of the solidity of stone, the value of investing in stone…

A graphic charter based around stone textures, with red, white, black and anthracite grey as the main colours.
Aesthetic, high-quality images. A reworked logo.