Creation of design and UX models for Geneva tourism by Procab

Challenge

A showcase, informational site that would evolve into a more transactional site to be able to book online a hotel, activities.

The new approach was therefore clearly oriented towards eCommerce with all the challenges that come with it.

Solution

A complete overhaul of the site's UX with increased complexity given the scope of the site, a site structure and ergonomics oriented towards call to action.

This graphic redesign was accompanied by an SEO approach in order to position this site as a reference for anyone visiting Geneva or looking for an activity.

Result

A transformation initiated towards eCommerce with a new bias.

Web UI/UX Design in Geneva
Workshops
Website redesign Geneva
Wireframes
SEO Agency Analysis & Implementation

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108%

Increased Google Ads conversions

Adwords

65%

Increased traffic on the site

Traffic

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Geneva Tourism