Cogestim, a reference agency in many ways, wanted to redesign its website in order to acquire an identity that reflects its values. Ethics and respect are therefore at the heart of this project.
As the market leader in Vaud, it was essential that the image conveyed by the site corresponded to that of the group.
In addition to the design / UX part, interfacing with business tools and a complex environment were real challenges in this project.
The objectives were therefore:
- Gain in fluidity
- Create a clean visual identity
- Quick access to general information for users
- Putting human value at the center
- Add calls to action to achieve business objectives
- Create a fully manageable and customizable site, both for the main site and their promotional sites
Enjoying a very good brand image and having many contents, these 2 key points had to constitute the pillars of the new website in order to be in phase with the DNA of Cogestim.
Our UX experts, in collaboration with Cogestim's teams, worked hand in hand to obtain a successful site both at the design / UX level and at the technical and functional level.
Particular attention was paid to highlighting the group's human values, while emphasizing its expertise and knowledge of the real estate market.
The site is a precious daily work tool for Cogestim's teams. Its technical design allows today to guarantee them a complete autonomy.